Off with a bang

05 November 2009

Friends of the Earth Scotland's (FoES) new website was launched with a bang on Guy Fawkes night. The website is the latest in a year long collaboration with McConville Wellburn, starting with a new marketing strategy and brand development, followed by a membership recruitment campaign and culminating with the launch.

McConville Wellburn designed the website to fit in with the new look they developed for FoES and implemented a powerful but easy to use Drupal content management system to make the most of the marketing opportunities delivered by the website. The general public will be able to join FoES, donate online, and manage their subscriptions and membership through the My FoES application. This will make it ever easier for FoES staff to manage subscriptions and memberships. The website will be a valuable resource for professionals and everyone interested in environmental issues, with its easy to search resources library and news section. Social networking and RSS feeds have also been employed to maximise opportunities.

Davina Shiell, Head of Supporter Development, Friends of the Earth Scotland had this to say "McConville Wellburn have transformed Friends of the Earth Scotland's image with the re-brand and new website, enabling us to appeal to a wider range of audiences. I would highly recommend them - their design and marketing skills are excellent and their customer care is superb."

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